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Growing Small Business Banking Profitably

Radley Associates have worked with UK banks to help them increase market share and to increase profitability. Devising successful strategy and tactics in the SME banking sector is particularly challenging and depends to a large extent on a detailed understanding of cost and profitability at a product and customer level.

The following materials outline some of the approaches and insights we have used in helping clients develop strategically led, practical actions to increase share and profitability in the SME banking market.

The objective is to provoke debate. All the data used is disguised and illustrative only. The general approach is that of a smaller player in the UK market, hoping to grow market share profitably. There are many different issues for large incumbent players with market shares of over 10 or 15%.




Some initiatives R&A have delivered for SME banking units

  • Credit risk management tools
  • Credit product pricing tools
  • Affordability rules
  • Introducer network strategy
  • Switching process redesign
  • SME and SME owner management
  • Behavioural scoring tools for customer identification and cross-selling
  • RM reward structures driven by long term customer ERV